Coda Pay: A Scalable SMS Solution for Business Growth

As Coda Payments continued to scale its business, it became clear that a reliable and efficient SMS solution was needed to support their growing customer base. With the team's focus on minimum friction, reliability, and cost-efficiency, they set out to find a solution that would simplify internal processes while combating fraud and improving the overall customer experience.

The journey began with exploring APIs offered by telcos, but this process proved overly time-consuming and complicated. The team at Coda Payments was determined to avoid adding extra burden to their already busy workload. They had previously worked with various telco providers and SMS service providers, resulting in mixed experiences that left them searching for a better solution.

With the rise of email-related fraud attempts, Coda Payments made the decision to switch from email-based communication to SMS. The team recognized that email was not as popular an engagement channel, especially in emerging markets where SMS is often the preferred method of communication.

For example, on Codashop, gamers can top-up their games by purchasing in-game currency using over 250 safe and convenient payment methods. With more than 90 million monthly visitors, Coda Payments runs Codashop, the leading independent website for gamers to purchase digital content, games, and in-game currencies.

In this context, an SMS solution that was simple to implement, flexible, and easily extendable to all supported countries was crucial. Coda Payments needed a solution that would not only help combat fraud but also improve customer satisfaction without adding complexity to internal processes. After weighing their options, the team found the perfect solution that met their requirements.

By implementing an SMS solution, Coda Payments has been able to streamline its communication with customers, reduce email-related fraud attempts, and improve overall customer experience. With a scalable and reliable solution in place, the company is well-equipped to continue growing and expanding its services to meet the evolving needs of its customers.

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